As the year comes to a close, businesses are looking to plan for 2016. Here's a rundown of the biggest trends in the digital signage industry for the next year.
1. Digital everywhere
As digital signage adoption increases, businesses and consumers are going to start seeing digital signs everywhere. The digital signage market is set to grow more than 8 percent over the next year according to MarketsandMarkets, into an industry valued at almost $24 billion by the end of the decade.
Businesses should be looking toward places where digital signs can either replace or augment physical signs, as well as new areas where businesses can leverage the unique benefits of digital signage. The best digital signage software is highly scalable, so it's easy for an organization to experiment with new initiatives.
2. 4K and Ultra HD
With new display technology steadily gaining speed over the past two years, 2016 is poised to be big for Ultra HD/4K. Having four times as many pixels as 1080p, 4K content on an Ultra HD display is perfect for creating large, eye-catching messaging with tons of detail.
For a more cost-efficient method of harnessing 4K content, consider networking multiple 1080p displays together as a synchronized video wall, as HigherEd Tech Decisions recommended. Additionally, the source noted that using Ultra HD's mandatory H.265 HEVC standard can actually compress 4K video to a size on par with existing 1080p video streams.
3. LED signs
Displays that are backlit with LEDs are bright, beautiful, and very energy efficient. They're lighter and thinner than normal LCD, and as opposed to displays backlit with compact fluorescent lamps, LED backlights have a much longer lifespan than their CFL counterparts and require less electricity to run, which saves businesses money – especially considering that many of these displays will be on 24/7.
As AV Network contributor Ken Goldberg pointed out, LED display prices are going down, and next year is going to be a good one for purchasers, who will have a multitude of products to choose from at varied price points. Next year, consider using LED displays for digital signage.
4. Personal, interactive
As beacons and touchscreens continue to go down in price, businesses should work to expand their digital messaging plans beyond the display. Beacons leverage mobile devices to push messaging directly to the audience, and touchscreens facilitate rich, interactive content.
Touchscreens are especially useful for applications such as digital wayfinding kiosks, which are perfect for larger organizations that frequently accommodate guests, including universities and airports. And when combining a digital signage strategy with Bluetooth low-energy beacons, businesses can expand their marketing efforts beyond the screen and make it simple for audiences to engage with a brand. Plus, the flexibility of beacons makes them perfect for providing rich data about a sign's audience: demographics, location, and even purchase history, if integrated with customer management software.
2016 is shaping up to be a big year for digital signage. As organizations start gearing up for the new year, they should consider starting or expanding their initiatives in the world of digital signage.