Integrating digital signage software for healthcare organizations is a great way to help patients, optimize administration, and promote healthy living. Creative uses for digital signage require some clever thinking and understanding where digital signage will best benefit a hospital or a physician's office.

Healthcare comes with a host of anxieties and urgencies for patients, guests and staff. Digital signage can alleviate some of those by facilitating communication between guests and employees, optimizing the path to health, and providing comfort to the worried at such a delicate time as a hospital visit. Here are some methods that healthcare organizations can implement as part of a digital signage strategy.

Increase efficiency
Changing physical signs is far more time-consuming than updating digital ones. Save time and money by switching commonly updated signs to digital, including news boards or cafeteria menus, where headlines and new and retired items can be switched instantly and mistakes can be quickly fixed. In the high-pressure world of healthcare management, every second counts.

Digital signage can help patients, guests and employees find their way around, and the best digital signage software implementations can send directions directly to a guest's tablet or smartphone. Also, signs can tell patients when a doctor is waiting for them, speeding up idle time in the waiting room.

Communicate with patients
Patient communication is one of the most critical points for healthcare organizations to focus on. Consider using digital signage in hospital rooms to remind patients to take their medicine, or to deliver updates when a doctor is unable to be present. The flexibility of digital signage means that those messages can be customized to a patient's native language or reading level.

When a patient is in an operation or undergoing treatment, friends and family waiting for them are anxious to hear updates about the patient's condition. That's why Becker's Hospital Review contributor Will Townsend recommends using digital signage to give patient status updates directly to the waiting room.

Hospitals are far more likely than average to have people with impairments that could impede the success of, say, audio alerts. Maximize comprehension and accessibility for everyone in an organization by combining visual signs with sound notification and accessibility technology to ensure that an organization can communicate to those who need it the most.

"Emergency messages repeated across every sign in a building send a clear and specific message to everybody."

Keeping patients safe and sound is the cornerstone of healthcare management, and with digital signage, organizations can push alerts throughout the location to keep guests calm and increase compliance in the event of an emergency. A network of digital signs can all quickly change to an emergency or evacuation message, and repeated across every sign on a floor or in a building such a notification sends a clear and specific message to everybody.

Engage with staff
Delivering updates to doctors, nurses and other staff is just as important to healthcare as communication with patients. Again, accurate, up-to-the-minute information is crucial for ensuring a patient's health and safety. Many of the same implementations that benefit guests also help staff and can be used to help convey information across an organization.

Waiting room displays decrease delays and integration with hospital systems can cut down on errors and frustrated patients, especially amid the chaos of emergency room waiting areas. It's a Herculean task to organize waiting rooms, but digital signs can help.

Digital signs are inherently attention-grabbing, and therefore an ideal conduit for promoting collaboration across a group."

Staff engagement is incredibly important in the dynamic, high-pressure healthcare environment and is a large facet of any organization's success. Digital Signage Connection points out that digital signs are inherently attention-grabbing, and therefore an ideal conduit for promoting collaboration and communication across a group. 

Digital whiteboards can be used to update patient care instructions and communicate with other doctors and nurses. Using touchscreens helps staff quickly access a patient's medical records directly from the database, as opposed to a printout from a clipboard. 

Promote health and wellness
Digital signage can be used to provide tips for healthy living, promote better dietary choices and report on new information in the field of health and medicine that is relevant to guests. This way, organizations can better provide a holistic view of good health all throughout the healthcare experience. Digital Signage Today gives the example of different kinds of content that can be used by healthcare professionals to tailor their waiting room experience to the field in which they practice.

Hospital waiting rooms are not high on many lists of favorite destinations. These spaces are at once boring and disquieting, combining the dullness of sitting in a neutral room with the anxiety of a care provider returning with bad news. Showing some sort of entertainment, be it television, or movies, news or custom video content can help those who are waiting focus less on the unknown.

Digital signage is an effective tool with which healthcare professionals can better manage their organizations. Hospitals, clinics, physicians, and specialist offices can all leverage the unique benefits of the signage software solutions to serve the community.