Digital signage has advanced by leaps and bounds over the past decade, but like all aspects of enterprise technology, developments continue to spring forth in abundance as demand drives innovation and experimentation forward. Now, brands are looking ahead to the next signage breakthrough that will change the way they market to, interact with and engage consumers.
To give business leaders a peek into the future and prepare for the next generation of signage technology, here's a look at a few of the biggest trends coming over the horizon, as well as some tips on how to take advantage of these innovative new features.
While most brands have already embraced touchscreen technology to supplement their traditional signage deployments, the capabilities of these installations are not especially dynamic. Nowadays, brands are pushing the limits of their touchscreen signage strategies, allowing shoppers to navigate inventories and receive support from an automated kiosk.
As Keith Yanke, a senior director of product marketing at NEC Display Solutions told Digital Signage Today in a recent blog post, this expanded set of features is leading to greater engagement and brand performance overall.
"Touch-enabled digital signage screens and kiosks allow for interactivity and for the consumer to build a stronger relationship with the brand," Yanke said, according to the news provider. "Consumers are able to interact on their own time and in their own way, which is exactly what interactive signage delivers."
Compared to 4K digital displays, projector technology may be viewed as outdated in the eyes of today's tech-savvy brand leaders, but Digital Signage Today explained that more organizations are seeing the unique benefits of this old-school format. Of course, modern projectors are capable of broadcasting high-definition images and video on a massive scale, offering a cost-effective alternative to oversized static displays.
"Signage will soon connect with mobile and social media outlets."
Furthermore, according to the source, projectors also require less maintenance and have an average runtime of over 20,000 hours, making it a wise investment for brands interested in long-term installations. As organizations soon develop a wider range of use cases specific to projector technology, it won't be surprising to see adoption levels skyrocket in the near future.
Digital signage 3.0
It may not be a clear-cut concept yet, but thought leaders agree that brands will soon coordinate signage with a number of other technologies and platforms, including mobile and social media outlets. This idea, which a Samsung Insights blog called "digital signage 3.0," will draw on the potential of the Internet of Things, creating a highly communicative environment of hardware, software and data to personalize experiences for maximum engagement.
"Whether brands incorporate the use of personal mobile devices or social media, such as active Twitter feeds on signs, digital signage 3.0 is clearly becoming a critical part of the new path to purchase," explained contributor Deena M. Amato-McCoy.
These technologies may not seem entirely far-fetched to today's signage project leaders. In fact, they are right around the corner, meaning that it's time for brands to get a head start on adoption and integration.