With a technology as wide-reaching as digital signage, it's not surprising to see new and exciting use cases crop up in unexpected areas. While the solutions originally found success in retail and more general advertising contexts, innovators across sectors continue to discover ways to bring the value of signage to their organizations.
The health care arena is one of the more recent additions to the digital signage user base, with hospitals, private clinics and specialists deploying these dynamic tools for their own unique needs. Here's a closer look at some of the interesting ways in which health care organizations are taking advantage of what modern digital signage solutions have to offer.
"Bring a more dynamic experience to those in the waiting room."
Waiting room makeover
Nobody enjoys the tense moments leading up to a medical appointment, which is why waiting rooms tend to get a bad reputation no matter how tidy and welcoming they may seem. But as more medical professionals are discovering, digital signage fixtures are an easy way to bring a more dynamic experience to those in the waiting room. A recent article from Digital Signage Today explained that a well-positioned display can help patients to relax and pass the time in a typically stressful scenario, especially when the office prohibits the use of cell phones.
"All of the amenities that patients would be using their phone for (clock, weather, news feeds) can be incorporated into your campaigns," noted Digital Signage Today contributor Kelly Eisel. "Patients will be entertained and informed by the content displayed on your digital signage, lessening their perceived waiting time."
Education and outreach
Spreading the word about wellness and prevention trends is a top priority for those in the health care sector, and even in the digital age, these organizations can have trouble getting the message across through news channels and public outlets. Educational efforts are therefore a powerful use case for health care digital signage, allowing hospitals and practices to share relevant information with their audiences in an interesting and non-intrusive way. Another article from Digital Signage Today highlighted this approach at Coastal Medical, a primary care provider in Rhode Island.
"The players are connected to televisions in the waiting rooms of our primary care practices," said Laura Theisen from marketing communications at Coastal Medical, according to the news source. "The content is used for patient education and to reinforce the messages they get from their care team."
In a tough economy, health care organizations need to be financially conscious to ensure care quality while keeping their services affordable for the general public. From this standpoint, any bit of extra income can help, especially for small private firms and specialists that may not have an expansive set of clientele. Digital Signage Today noted that by using these monitors as advertising space for local businesses, a health care provider can supplement its profits in a simple and consistent manner.
"Instead of cluttering desks and bulletin boards with pharmaceutical marketing, advertise on your signage," continued Eisel. "It's an effective way to generate revenue for the office."
Software as a foundation
While most small health care groups can quickly find value in a signage deployment, content and network management becomes a bit more difficult for larger hospitals and medical campuses, according to an article from TechTarget. The source explained that to handle these large-scale implementations, decision-makers at these bigger organizations need to leverage dedicated digital signage software, rather than piecing together a homegrown solution. These enterprise-grade suites will maximize the value of other signage investments while mitigating risk.