It seems that as innovations in enterprise technology become more diverse and widespread, the solutions they inspire grow more fragmented and disconnected. However, in the world of digital signage, brands are finding that consolidating their hardware, software and networks is the most advantageous approach. This strategy minimizes the risks of a multi-tiered deployment and simplifies operations for employees as they craft and launch campaigns. Here's a look at how the best digital signage software solutions truly deliver all-in-one value to the modern enterprise.
Hardware and software in harmony
When it comes to developing a fully functional and risk-proof signage system, it's always best to minimize the gaps between hardware and software, ensuring compatibility across all components. The best way to promote this level of streamlined system management is to utilize native applications and devices, which is exactly what signage users have desired for so long. When each aspect of the system is engineered as a cohesive circuit, deployments are much more easily manipulated and maintained, with far fewer performance issues hampering the value of campaigns.
"Signage should be a cohesive circuit of hardware and software."
This is the exact approach taken by 11Giraffes in its recent collaboration with the Google for Work platform, which is compatible with the Android mobile operating system and Google's Chrome Management Console. As noted in an article from Digital Signage Today, the partnership aims to bridge the troublesome gaps between media players, content management platforms and the devices used to control signage deployments. Now, users will be able to leverage these solutions without encountering typical networking challenges, simplifying operations from the outset.
"Chrome OS devices provide a powerful, yet low-cost, PC hardware platform for digital signage," explained Jim Marascio, chief technology officer and vice president of operations at 11Giraffes. "And Google's ARC project made migrating from Android to Chrome, then maintaining a single code base for both platforms, very efficient."
Streamlined interactive experiences
Of course, standard content sets of images, text and video are not enough to awe audiences in the today's world. Brands need to incorporate more interactive elements to their in-store displays to guide users and deliver more personalized experiences. Across industries, touchscreen technology is certainly the most effective and sought-after, offering a level of consumer engagement that can't be achieved through static forms of signage.
Traditionally, implementing a touchscreen-enabled digital signage solution meant that a brand had to invest in a new set of software and redevelop its networks from the ground up to ensure that its systems were fully customizable and operational. In most cases, this means more degrees of segmentation and increased chances of malfunction across the system. However, some signage providers are including touchscreen functionality as a standard feature in their software offerings, making it easier than ever for brands to leverage this impressive technology.
As companies look to upgrade their signage assets and stay ahead of the competitive curve, decision-makers must seek out the solutions that offer interwoven systems of hardware and software, simplifying and strengthening their deployments.