Typically, the bigger a digital signage network gets, the more obstacles a deployment team will encounter as it manages these complex environments. This doesn't have to be the case, however, as top digital signage software solutions offer a number of features that empower strategists with greater of control over their networks. This leads to more accurate campaigns and significant boosts to ROI – a worthy cause indeed. Decision-makers should first understand how software can strengthen their networks, so here are four of the biggest benefits.
1. Stronger media compatibility: Many promising signage strategies have been hampered by media players that don't support a full range of content files and formats, and this can be a huge source of frustration for marketing teams that have created a clear project vision in the boardroom. A network is only as strong as its weakest link, so if compatibility issues arise in one venue or on one display, the impact of the entire campaign will be diminished. A team that can confidently display any type of content will be much better equipped for success when it comes time to launch.
Furthermore, the ability to integrate new media variations will be suited for success in this fast-moving digital era. Incorporating RSS and XML feeds – those that display live news, weather and stock market info – can add a powerful new dimension to a signage strategy and add a sense of cohesion to networks that span many venues and regions.
2. Better scheduling functionality: Nothing can weaken a digital signage network like a content stream that doesn't properly target the demographic set forth by the marketing team. Timeliness is a huge component of success in this regard, as retailers, fast casual restaurants, educational institutions and other verticals all segment their daily content displays based on the time of day. If videos or images fall out of sync with the target audience or fail to include important parts of the marketing strategy, a network will not live up to its potential and ROI will be significantly reduced.
That's why the best signage software tools offer scheduling capabilities that span the entire network and allow users to coordinate content streams across many locations while ensuring that individual venues are given sufficient attention. Incorporating this simple yet important function can drastically enhance the consistency and professionalism of a network from the top down.
3. More insight into campaigns: While an expansive and customizable digital signage network can generate impressive momentum for a brand, strategists won't be able to improve upon their foundations unless they have a steady stream of data-driven insights to draw from. This is a main factor in the recent explosion of analytics solutions across the business world, and signage networks are now raising the bar by providing teams with more actionable data.
"Scheduling tools should span the entire network and offer total customization."
These tools, especially those that offer real-time insights, are invaluable to strategists that monitor their campaigns with a close eye.
As a blog article from TechTarget pointed out, technical teams can also benefit from deeper insights into digital signage networks, as a greater level of transparency can reveal the source of performance issues reducing the quality and consistency of the content on display. Ultimately, marketing, IT and design teams should all be able to coordinate their efforts using data generated by these networks.
4. Self-service for fast adaptation: The ability to quickly identify and fix network problems is what separates winning digital signage campaigns from the rest, and teams that leverage top software solutions are given a huge advantage in this respect. Self-service functions are essential for a brand that wants to take network customization and support into its own hands. As HigherEdTechDecisions noted, intuitive software systems also allow normal end users to contribute to the development and refinement of a signage strategy.
"We wanted full-service digital signage software that would be simple enough for casual users, but robust enough to go department wide," said Joy Jordan, program manager for the office of management at the Department of Education, according to the source. "We didn't need a toy. We needed a tool that could be used by a wide variety of people."
When brands strengthen their signage networks with reliable and flexible software systems, they are bound to create and maintain profitable campaigns.