Every major tech trend undergoes a similar journey of experimentation and implementation in the enterprise arena, as familiarity with a technology grows over time and across sectors. When the hype has dissolved and genuine testimonials begin to shine through, a trend is no longer shrouded in buzz, but rather viewed as a legitimate pillar of the IT arsenal. Digital signage is in the midst of this exact stage, as companies in nearly every industry recognize the deep and versatile value of these solutions. The golden era has arrived for this evolving technology.
While many organizations have incorporated signage components into their operations in years past, now is the time for enterprise leaders to take full advantage of the next-gen offerings available on the market. Take a look at these four reasons why digital signs are making a huge splash in the modern marketplace, and why every company should consider taking the leap.
"Digital signage is now a legitimate pillar of the IT arsenal."
1. New uses span industries: As companies become more comfortable with deploying and customizing digital signs in their physical storefronts, a variety of compelling new possibilities have emerged. As a recent blog article from SignStix pointed out, businesses in the fast casual restaurant sector, the financial services industry, health care organizations and even institutions of higher education are all finding ways to integrate digital signage into their visual communications strategies. Innovators in each segment are continuously pushing the envelope with new and interesting approaches.
Each vertical brings something unique to the table when developing digital signage strategies, the source explained. For example, universities use these systems to share campus news and update students on key community developments. Restaurants rely on the technology to captivate the interest of patrons with compelling deals and visually appealing menu items. Even government agencies are turning to digital signage services to communicate messages to citizens and develop stronger connections across disparate branches.
2. Huge spikes in popularity: Researchers have always predicted big things for the digital signage environment, but the burgeoning enterprise tech market has accelerated the adoption of these tools in recent years, resulting in some impressive future forecasts. A press release from Markets and Markets recently valued the global signage market at around $15 billion, estimating revenues to reach $25 billion by 2020. The towering compound annual growth rate of over 8 percent proves that the popularity of these solutions is at an all-time high, with more opportunities ahead.
3. Interactive assets take off: Enterprise strategists have always viewed digital signage as an engaging visual ally, but recent advancements have turned these technologies into powerful interactive tools that truly enhance the customer experience. As a blog article from Digital Signage Today pointed out, the best approaches to signage are structured in a "way that is natural for a consumer to interact with," rather than view passively. In-store help kiosks and self-service stations are just a couple of examples of these next-gen developments.
4. Internal communications: While the majority of traditional digital signage strategies are customer-facing, more organizations are realizing that these technologies can strengthen internal communications across business teams and partners. Used as either a standalone information platform or as a complement to intranet services, monitors that display relevant content to employees can boost engagement and keep workers in the loop on key developments. This can lead to fewer instances of miscommunication and streamlined workflows that bolster productivity.
The technology can also be a major source of motivation for millennial workers, according to SignStix, which recommended using monitors to display team goals, incentives and other real-time achievements to keep employees performing at peak capacity throughout the day.