Digital signage has had a massive impact on enterprise marketing and communication strategy in recent years, with a wide spectrum of use cases popping up in every imaginable industry. Between informational, educational and interactive contexts, the roles of these solutions vary based on the unique purposes set forth by the organizations that harness them. Now that the development of signage networks has become standard operating procedure, strategists are taking this technology to the next level, incorporating an impressive mix of visual display and IT practicality.

A notable example of this integrated approach to digital signage can be found in the world of commercial travel, where transit systems, airports and intercontinental trains are relying more heavily on advanced signage networks to promote greater coordination and convenience for travelers and employees alike. Here’s a look at how a few of today’s travel innovators are utilizing these tools in their efforts to create a truly next-gen user experience for all involved.

Travel innovators are utilizing digital signage tools to create a next-gen user experience.”

Dedication to quality digital content
Airports have always been a breeding ground for digital signage innovation, and now that new forms of networking and visual display technology are coming to the forefront, it’s not surprising to see these organizations stepping up their game. This was the case in a recent announcement from LG Electronics USA and CNN Airport Network, as highlighted by Digital Signage Today. The two tech and media giants are coordinating a massive overhaul of the signage at the San Diego International Airport, noting that new hardware and software will play a role in this strategy moving forward.

“CNN Airport Network is dedicated to meeting the needs and interests of our audience, and our longstanding alliance with LG is a key to fulfilling that mission,” explained CNN Airport Network President Debbie Cooper, according to the news source.

While LG and CNN are focused on upgrading the airport with new flat-panel displays, they’re also emphasizing the role of programming in their forthcoming plan. The partnership will work to bring live sports, news and unique events to audiences that have typically been subjected to pre-recorded content and recycled material. With plenty of support from strong network solutions, these innovators can continue to raise the bar for digital signage in airport gates across the United States.

A new take on arrivals and departures
Of course, advancements in digital signage are not only about visual displays and content – interactive approaches to communication and service have also made their way into the fold as more travel conglomerates discover useful functions for these tools and networks. Eurostar, for example, is taking its signage strategy to the next level by incorporating new “content types and formats, including promotional videos about destinations, way-finding, check-in information and real-time travel updates,” as noted by AV Magazine.

Today's travelers expect to be entertained, informed and guided by digital signage technology.Today’s travelers expect to be entertained, informed and guided by digital signage technology.

New York City’s transit authority is pushing things even further, developing an On the Go Travel Station network designed to streamline service for the millions of people that ride the MTA every week, according to Digital Signage Connection. The organization’s chairman and CEO Thomas Prendergast expressed his enthusiasm about the digital platform, explaining that it will allow “customers to obtain travel information, while simultaneously giving us the ability to communicate with them.” This represents a significant step forward for public transit systems everywhere.

With these promising combinations of visual display and pure networking ingenuity, it’s clear that the signage solutions of today are paving the way for monumental advancement in the future. Improved channels of communication and stronger systems of support for end users will certainly be the hallmarks of digital signage innovation for years to come.